The 138th China Import and Export Fair (Canton Fair) has indeed set a new record for global buyer attendance, demonstrating its robust role as a cornerstone of international trade.
The table below summarizes the key statistics for the 138th Canton Fair.
Aspect Details of the 138th Canton Fair
Overall Scale A record 74,600 booths and over 32,000 exhibiting enterprises.
Overseas Buyers Over 157,000 offline buyers from 222 countries and regions, a 6.3% increase from the previous session.
Product Highlights Featured over 1 million new products and nearly 1.1 million products with independent intellectual property rights.
Exhibition Phases Held in three phases from October 15 to November 4, 2025.
✨ A Closer Look at the Fair's Phases and Innovations
The fair is structured in three phases, with the first two phases already concluded successfully.
The First Phase: Advanced Manufacturing
Held from October 15-19, the first phase focused on "Advanced Manufacturing". It set a strong tone for the event, with the total exhibition area reaching 520,000 square meters. Companies from across China reported successful results; for example, three foreign trade enterprises from Xizang secured tentative orders worth $3.03 million, an increase of 242% compared to the previous session.
The Second Phase: Household Goods
Running from October 23, the second phase showcases household items, gifts, decorations, building materials, and furniture. It features over 10,000 exhibiting enterprises in a 515,000-square-meter exhibition area. This phase attracted major global retailers like Target and Kingfisher, signaling strong confidence in China's manufacturing hub.
Driving Forces Behind the Record Numbers
The fair's popularity stems from the concentrated display of China's complete industrial chain and innovative vitality. With 55 exhibition areas, it offers a one-stop window for global buyers to connect with high-quality Chinese supplies. International buyers have praised the fair as "indispensable for global trade," describing China's resilient industrial and supply chains as a stabilizer in turbulent times. A Georgian buyer emphasized the value of face-to-face exchanges, noting this was his 20th time attending.
💡 Beyond Exports: New Trends at the Fair
A notable trend at the 138th Canton Fair is the strategic pivot of many exporters towards the domestic Chinese market. More than 24,000 exhibitors (about 77% of all participating companies) have marked their products as "Available for Domestic Sales". To facilitate this, the fair hosted its first-ever matchmaking event to connect these high-quality export products with domestic buyers and distribution channels. This shift helps export-oriented companies mitigate risks in the uncertain global economy by exploring the potential of the domestic market.
The record-breaking attendance and expanding role of the Canton Fair underscore its vital function in the global trade ecosystem. I hope this overview provides a clear picture of the event's scale and significance.
If you are interested in a specific industry or phase of the fair, feel free to ask for more details.
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